Certainly Zachary. The more folks building on the 'person side' the better; not least because the supply side will want to see multiple 'intentcast' operators.
Thanks for this, Iain. Very helpful. Also appreciate the link to the MIT paper and the logic of "matching markets" which is a powerful term in its simplicity re: parity and clarity.
Hi @scott. I think DROP and MyTerms are complementary not competing. DROP is about deleting your name from data brokers; MyTerms is about more human-centric approaches to data sharing.
“California residents create a profile on DROP, with basic information (name, phone number, email address). This information is used to make the deletion request and match the consumer to records held by data brokers. Users may include additional information to facilitate the match, such as VIN or date of birth—all collected data is encrypted, and the amount shared is up to the user.”
Record matching on a site that has all that personally identifiable data, encrypted or not, is super attractive to criminals or state actors, for exfiltration or ransomware opportunities.
EXACTLY what we've been building Ian. Can you just be our ghostwriter!
Certainly Zachary. The more folks building on the 'person side' the better; not least because the supply side will want to see multiple 'intentcast' operators.
Thanks for this, Iain. Very helpful. Also appreciate the link to the MIT paper and the logic of "matching markets" which is a powerful term in its simplicity re: parity and clarity.
No problem. Yes that’s a great paper; and very complementary to MyTerms.
California's Delete Request and Opt-out Platform (DROP) is the emerging competition to MyTerms. Someone needs to counter their PR blitz here, and quickly. https://www.desertsun.com/story/news/nation/california/2025/12/31/california-launches-drop-to-simplify-deleting-personal-data-online/87973682007/
Hi @scott. I think DROP and MyTerms are complementary not competing. DROP is about deleting your name from data brokers; MyTerms is about more human-centric approaches to data sharing.
“California residents create a profile on DROP, with basic information (name, phone number, email address). This information is used to make the deletion request and match the consumer to records held by data brokers. Users may include additional information to facilitate the match, such as VIN or date of birth—all collected data is encrypted, and the amount shared is up to the user.”
Record matching on a site that has all that personally identifiable data, encrypted or not, is super attractive to criminals or state actors, for exfiltration or ransomware opportunities.